Strategic Marketing     •     Brand Strategy     •     Advertising     •     Communications

Lyptus

Why can’t all products have benefits this dramatic? Our job was to introduce a beautiful new hardwood that is as hard as maple, yet matures four times faster than most other hardwoods. Helping to sell an incredible new product that also keeps people from cutting down the rain forests isn’t a bad gig.

Wood Products
Advertising, Sales Kit and DVD
Creative Partners: Hugh Saffel & Eric Nord

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