Aviation Capital Group

"Its about more than the plane"

After acquiring a competitor five years ago, the aviation market knew who ACG was, but not what all they’d become as a result. 12s’ comprehensive brand strategy successfully re-positioned ACG as a top-tier lessor with unique design and messaging approaches in advertising, website, public relations, promotional materials—even an intranet—to reintroduce the new ACG brand to the international aviation category with rave reviews.

Commercial Aviation
Brand Development/Trade Advertising